There is no apparent punishment for multi accounting so there is an existing form of name changing. For free.dollar. unless you are talking about runes and not accounts.
Where as you are mostly correct, I know from experience that I would not want to create a new account just to change my name. The main reason behind this, for me at least, is my win percentage. I know there must be other players who feel the same way as I do. So this might actually be a good idea. I have played so many matches and have such a high % of wins that I would not make a new account just to change my name. I spent to much time and effort on this account to make a new one just for a new name. Though if I did want a different name (which I don't) I would be willing to spend the money because I would want to keep my percentage as well as my faction points. Having 30,000 KF points is just way to awesome. I would not want to make a new account just to change my name if I lost my points and my win percentage.
yes I did, which is why I posted in this thread. I am probably one of the only ones with personal experience on this matter. And its theRed, not thered. Not a big difference but I just wanted to let you know